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SEO Vs Facebook Ads: Which Will Bring Better Results for My Business 2022/23?

SEO vs Facebook Ads: Which Will Bring Better Results for My Business?

Are you wondering whether you should invest your time and money in SEO or Facebook Ads? While both are effective marketing strategies, they serve different purposes and can produce different results for your business.

SEO is a long-term strategy that focuses on improving your website’s search engine rankings. This can be done by optimizing your website’s content, structure, and code and building high-quality backlinks. SEO takes time to fetch you the desired results, but it can ultimately produce sustainable and organic growth for your business which is suggested for the longer run. 

On the other hand, Facebook ads are a paid form of advertising that allows you to target specific audiences with your ads. Facebook ads can effectively generate potential leads and sales for your business. Let’s get into the basics and how these two strategies function.

According to a survey done by a renowned digital marketing agency EchoVME, Facebook is responsible for 18.4% of all mobile digital advertising globally and more than 9% of all digital advertising. Facebook is being used for advertising by 92% of social marketers and businesses are now spending 122% more per Facebook ad unit than they did a year ago. 

What are SEO and Facebook Ads?

SEO is the short form for ‘Search Engine Optimization‘. It is a long-term marketing strategy employed in order to improve a website’s visibility and organic search results in google and other global search engines. Optimization can be done by improving the website’s content, structure, and code. Additionally, building high-quality backlinks also plays a significant role in this phenomenon. 

As a contrast, businesses can target a particular audience with their ads using Facebook Ads, a paid type of advertising. Users are shown targeted Facebook advertisements based on their location, demographics, and profile data.

Since many of the Ad choices are restricted to Facebook only, you can establish a budget and place a bid for each click or a thousand impressions after designing an advertisement. Facebook ads will appear in many forms.

You can advertise your page, postings on your page, user activity, or even your website. You can still be successful in directing viewers to your website despite Facebook’s increasing emphasis on native ads and keeping users on its platform.

There are several advantages and disadvantages to both SEO and Facebook Ads. Let’s discuss them one after the other in detail. This will help you differentiate, analyze, and conclude them easily. 

The Merits and Demerits of SEO:

Let’s take a look at the advantages of using SEO tools for your business and why they can be effective.

  1. Long-term Results:

SEO is a long-term strategy with the potential to bring years of organic traffic to your desired website’s landing page.

2. SERP’s Impact:

Once your website ranks higher on the Search Engine Results Page, the website will generally stay there for some time as long as you maintain your ranking factors by pushing organic content on the website. 

3. Brand Building Tool:

SEO is one of the most important brand-building and relationship marketing tool available in the digital space. 

4. Lead Generations:

SEO can help you gain the primary objective through increased website traffic. Which is the rise in the number of lead generations it can bring to the table.

5. Ultimate Objective:

All of these marketing strategies and tools are used to achieve the ROI (return on investment) in a shorter period. SEO can help you high time in achieving that with consistency if done correctly.

However, there are a few disadvantages of SEO that you consider as well. 

1. Slower Results:

SEO will take longer than you can think of to get the desired result which is between three and six months. 

2. Consistency is the Key:

Consistency can only bring you the required results from SEO. Even if there is a little inconsistency in the content, the numbers will drop drastically, thus resulting in delays in fetching your outcomes. 

3. Expertise in SEO:

Strategizing and executing SEO plans requires detailed knowledge and vast experience in how search engines work. 

The Merits and Demerits of Facebook Ads:

According to statistics, Facebook has over 2 billion monthly active users, making it an attractive platform for businesses to advertise. Facebook Ads can be highly effective in generating leads and sales if done correctly. 

The main advantage of Facebook ads is that it allows businesses to target very specific audiences with their ads. 

Here, let’s quickly take a look at the list of advantages that Facebook Ads can provide. 

  1. Immediate Results:

You will see results as soon as you start the campaign or the Facebook ads, giving you immediate results.

2. Specific Audience:

You will be able to target the specific audience based on several factors and criteria.

3. Control Over the Campaign:

You can alter and create an audience base for your campaign. This cannot be done in other Ad tools. 

4. Tracking the Results:

Once the Ads start running, you can make alterations to the campaign based on the results. You can alter the cost and geography, add some more interests to the filter, etc. 

5. Cost Effective:

Running Facebook Ads is the most cost-effective way considered to other traditional methods that were used before. 

With the most effective result-driving tool being Facebook Ads, they can be a great way to reach a large audience with your message. However, you should be aware of some disadvantages to using Facebook Ads.

6. Expensive Tool:

Requires continuous funding as it is a paid form of advertising. Sometimes Facebook Ads can be costly. You may end up spending more money than you anticipated, particularly if your target audience is large.

7. Less Interactive Audience:

Compared to other forms of advertising, Facebook Ads might not be as effective. This is due to the fact that users frequently scan their newsfeeds fast and pay little attention to the advertisements they encounter.

8. Time and Resource Consumption:

Creating and managing Facebook Ads can take a lot of time. You’ll need to allot personnel or resources for the development and administration of your campaigns.

Last but not least, you need to have a good understanding of how Facebook Ads work in order to be successful.

In general, Facebook Ads can be a useful tool for promoting your company or a product. But it’s crucial to be conscious of the possibility.

So, Which One is the Game Changer?

As discussed above, SEO or Facebook Ads can be done based on your requirement for the brand or product. This can be decided based on the term, geography, and many other factors. So the ball is in your court to make a decision now. 

But there are some potential digital marketing companies that understand these well and run these Ads on your behalf, according to the objective and requirements. You can reach out to them for a potential reach and acquire desired results. EchoVME Digital is one such agency that caters to all of your digital marketing essentials. Check their website for more information, and reach out to them.

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